
Project Tanzanite
Site Builder Visualiser
Human visual guide
What does each recipe feel like?
These cards translate internal recipe names into a quick visual language: mood, page rhythm, colour cues, and the blocks colleagues should expect to see.
Ingested Direction Snapshots
A recipe is not just a name. It is the visual interpretation of a design direction: hierarchy, image use, section rhythm, confidence signals, and the kind of page an editor is expected to assemble.






LW2026
Direct, modular, conversion-led, with strong action routes.
- Page shape
- Hero, action dock, style discovery, project proof, showroom CTA, final CTA.
- Best for
- Default guided kitchen launches where clarity and enquiries matter most.
D1 Editorial
Image-led, spacious, premium, and story-first.
- Page shape
- Cinematic image opening, editorial intro, pullquote, archive/proof rail, refined close.
- Best for
- Design-led clients where taste, detail, and confidence are the sale.
D2 Architectural
Restrained, grid-led, technical, and specification-aware.
- Page shape
- Measured hero, structured proof, technical detail sections, controlled CTA rhythm.
- Best for
- Premium architectural kitchens and project-heavy showrooms.
D3 Warm
Softer, welcoming, lifestyle-led, and reassurance-heavy.
- Page shape
- Warm hero, practical style paths, testimonial story, showroom invitation.
- Best for
- Local retail clients who need friendliness and trust before premium polish.
Classical
Elegant, formal, detailed, and craft-oriented.
- Page shape
- Composed hero, feature storytelling, process/proof, refined consultation close.
- Best for
- Traditional, painted, bespoke, or heritage-aligned kitchen brands.
Block
A reusable rendered slice such as a hero, style grid, showroom CTA, testimonial, or final CTA.
Pattern
A recommended run of blocks that solves a common editorial job, such as opening a homepage or closing with showroom proof.
Blueprint
The checklist that says a site needs this kind of page, which blocks are expected, and which slots must be reviewed.
Page
The generated or edited Payload page for a Site, linked back to its blueprint and rendered locally in Astro.
Synthetic Review Client
Tanzanite Guided Review Kitchen
Kitchens
Tanzanite Guided Review Kitchen D2 Architectural Brand Kit
Arial, Helvetica, sans-serif / Arial, Helvetica, sans-serif